Brief: Create an activation video for a "controversial" ad.
 
My solution: I wanted to promote that you do not need to be a size zero to wear the athletic brand LuluLemon. The brand's manifesto is everywhere, especially when you buy apparel it is written all over the bag.  I created the hashtag "SweatMoreWorryLess" to encourage people of all shapes and sizes to work out and create their own manifestos. 

*Case Study Concept